Marketing Cloud Specialist

Date:  Mar 17, 2023

Baltimore, Maryland, US

Company:  WillScot | Mobile Mini
Req ID:  49115

WillScot (NASDAQ WSC) is the industry leader in providing storage solutions and modular workplace solutions to customers across North America. We serve ~50,000 customers with space solution needs daily, through a network of 100+ branch locations throughout North America.

Our legacy is rooted in product innovation, a reputation for exceptional customer service, effective management of business operations, and the ability to attract and retain the industry’s most talented staff and management team. Our values guide us to achieving our true potential and create an inclusive work environment which allows every person to thrive.


The Marketing Cloud Specialist will execute all programming in the platform. S/he will coordinate with creative services to optimize designs used in the tool. S/he also will develop and maintain a segmentation strategy within the platform and ensure attribution is in place to track marketing activities thru to Salesforce. This person will also monitor new offerings within Marketing Cloud and recommend optimization opportunities.


  • In collaboration with Technology team, lead Salesforce Marketing Cloud expansion, configuration, and data migration, working with Marketing Cloud Connect, and other Integrations
  • Collaborate with stakeholders to develop, communicate, and execute Marketing Cloud project concepts and campaign development. Share outcomes and learnings with Marketing and Sales colleagues and client (e.g., Key Accounts, Field) project stakeholders. Conduct user training and actively promote user adoption of Marketing Cloud
  • Design and implement for automated email/mobile journeys using the WSMM Marketing Cloud features (i.e. Email Studio, Journey Builder, etc.) and advise clients on how to optimize further
  • Design and maintain segments (e.g., verticals, customer archetypes, etc.) within Marketing Cloud for a variety of marketing projects
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources
  • Report on and analyze email activity using Email Studio reports and Journey Builder (as well as other Salesforce tools data viewing and analysis tools)


Required Education and Experience:

  • Bachelor’s Degree in Marketing, Digital Marketing, Marketing Communications or related.  5+ years of experience designing, implementing, expanding, and managing Marketing Cloud programs in a B2B setting. 

Required Skills and Abilities: 

  • Results oriented; drive and desire to build a commercial career (marketing, sales, sales effectiveness); Time management skills;  Experience with integrations with Salesforce core and other platforms; Certifications: Marketing Cloud Consultant; Marketing Cloud Email Specialist. Experience effectively working in a matrixed organization.  Growth mindset.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


WillScot Mobile Mini is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. WillScot Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.


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