Senior Manager, Marketing Operations & Analytics

Date:  Mar 17, 2023

Baltimore, Maryland, US

Company:  WillScot | Mobile Mini
Req ID:  49109

WillScot (NASDAQ WSC) is the industry leader in providing storage solutions and modular workplace solutions to customers across North America. We serve ~50,000 customers with space solution needs daily, through a network of 100+ branch locations throughout North America.

Our legacy is rooted in product innovation, a reputation for exceptional customer service, effective management of business operations, and the ability to attract and retain the industry’s most talented staff and management team. Our values guide us to achieving our true potential and create an inclusive work environment which allows every person to thrive.


The Sr. Manager, Marketing Operations & Analytics will be responsible for designing and implementing, in collaboration with the Technology team, the WSMM marketing automation strategy (e.g., Salesforce and Marketing Cloud), producing and sharing insightful marketing analytics related to performance management and optimization opportunities to demonstrate marketing return on investment, as well as marketing budgeting/forecasting and monthly management.


  • Design marketing automation strategy to support marketing across the customer journey, including evaluating existing tech stack to ensure optimal usage, building the business case for recommended additions, and driving deployment of new tools – all in alignment with business objectives. This will include close coordination with the IT team and digital customer experience / webmaster.   
  • Utilize marketing technology stack & tools along with other data mining, data modeling, and analytical techniques to execute and optimize marketing performance and inform planning and investment decisions.
  • Design and drive end-to-end marketing measurement/analysis framework and cadences to determine marketing effectiveness, contribution to commercial activity, and spend efficiency. Compile marketing key performance metrics by developing new dashboards and reports that guide strategic decisions for campaigns, increase productivity, and improve automation and operational efficiencies.
  • Partner with marketing leaders and other stakeholders to drive enhancements to marketing technology stack & tools that enable sales excellence and achievements in brand, demand generation and customer experience marketing. 
  • Partner with the VP of Marketing, Commercial, Technology, Finance, and other stakeholders to develop the annual marketing budget and subsequent forecasts, perform regular budget/forecast reviews, and monitor monthly department spending with budget/project owners.


Required Education and Experience: 

  • Bachelor’s Degree in Marketing, Digital Marketing, Marketing Analytics, Marketing Operations or related program.  8-10 years of experience in B2B marketing analytics and marketing operations.


Required Skills and Abilities: 

  • Results oriented; drive and desire to build a commercial career (marketing, sales, sales effectiveness); Time management skills; Experience in marketing operations including budget, technology management and analytics/reporting; Experience in designing marketing analytics programs (analytics, insights, communications).  Advanced data analytics capabilities.  Deep understanding of a variety of marketing technology stack and tools, with emphasis on Salesforce and Marketing Cloud.  Previous people management experience. Experience effectively working in a matrixed organization.  Growth mindset. 

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


WillScot Mobile Mini is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. WillScot Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.


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