Customer Master Data Management Specialist

Date:  Mar 29, 2024

Phoenix, AZ, US, 85008

Company:  WillScot | Mobile Mini
Req ID:  51212

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.  We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.


Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.  Build your future with us!


The Customer Master Data Management Specialist will be part of the Marketing team at Willscot and will own and maintain customer and prospect databases in Salesforce. This individual will collaborate with various departments, including IT, marketing, commercial sales, customer service, collections, finance and operations.


  • Assess current state of customer / prospect databases at Willscot and develop one-time clean up process and ongoing process to avoid duplicates
  • Define data quality standards and data governance principles to maintain a high level of data integrity and avoid duplicates
  • In partnership with IT, define customer master data governance policies including - data ownership, access controls, and ensuring compliance
  • Collaborate with IT and other departments to integrate customer master data across different systems and platforms. This will likely involve implementing data integration tools and technologies to streamline the flow of information
  • Assist in the migration of customer data during system upgrades, implementations, or data consolidation projects. This requires careful planning and execution to avoid data inconsistencies
  • Collaborate with marketing, commercial and pricing teams to define and implement customer segmentation strategies based on customer / prospect master data to facilitate targeted marketing, nuanced pricing, personalized customer interactions
  • Identify opportunities for process improvement and optimization related to customer master data management. This may involve the adoption of new technologies or methodologies to enhance efficiency
  • Serve as the SME on customer and prospect data management best practices


  • Bachelor's degree in computer science, business, marketing, finance, economics, or a related field
  • 5+ years of progressive experience managing customer / prospect data in salesforce or other comparable CRM
  • Experience defining data quality standards and data governance principles to maintain a high level of data integrity and avoid duplicates
  • High level of proficiency using excel, SQL and other query tools to extract and transform data
  • Fluency using Tableau and other similar visualization tools to produce report
  • Excellent communication and presentation skills. Ability to tailor level of detail based on audience

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.


WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.  The more inclusive we are, the stronger we will be!

Nearest Major Market: Phoenix

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