Field Marketing Manager

Date:  Feb 8, 2024
Location: 

Phoenix, AZ, US, 85008 Harmans, MD, US, 21077

Company:  WillScot | Mobile Mini
Req ID:  51113

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.  We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

 

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.  Build your future with us!

ABOUT THE JOB:

The Marketing Field/Vertical Specialist will be the face of Marketing to the divisions, regions, branches and central sales teams, partnering with divisional, regional, branch, and vertical business leadership to create content and develop and execute omni-channel campaigns that drive growth targets, directly impacting pipeline generation and strengthening our brand in the industry. This person will also drive our vertical marketing to position WSMM in strategic growth areas.

WHAT YOU'LL BE DOING:

  • Partner with various stakeholders including Sales, Marketing, Strategy, Operations, and other key stakeholders to build and execute omni-channel marketing plans aligned with company/divisional/vertical goals and priorities.
  • Lead initial development and ongoing maintenance of vertical content, ensuring optimal impact across the organization.  Lead feedback loop process.  
  • Collaborate with businesses and functions to develop and execute effective marketing programs and content for strategic verticals to build brand recognition, demand, and preference.
  • Work across departments and external agencies to develop specific client-facing marketing content.
  • Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly.
  • Develop and maintain project plans and budgets.

EDUCATION AND QUALIFICATIONS:

Required Education and Experience: 

  • Bachelor’s Degree in Marketing, Digital Marketing or Marketing Communications. 5+ years of experience in strategic content development as well as marketing campaign development, execution, and optimization. Related industry experience desired.    


Required Skills and Abilities: 

  • Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career; Time management skills; Experience creating industry/use case specific content leveraging input from multiple stakeholders and other sources of insight.  Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation; Experience analyzing campaign and optimizing marketing to drive performance; Strong writing and content creation skills. Experience effectively working in a matrixed organization.  Growth mindset.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

 

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

 

WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.  The more inclusive we are, the stronger we will be!


Nearest Major Market: Phoenix

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