Marketing Manager, Enterprise Accounts

Date: Apr 22, 2024

Location:

Phoenix, AZ, US, 85008

Company: WillScot | Mobile Mini

Req ID: 51442

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative ﬂexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here. Build your future with us!

ABOUT THE JOB:

The Marketing Manager will partner with the Enterprise Account (EA) team to develop targeted campaigns that support business development, sales velocity and account expansion across the Enterprise Account portfolio. The manager will collaborate with EA leadership to prioritize accounts for engagement, develop plans and content for omni-channel account-based marketing, execute and optimize tactics and report on KPIs. The position is also responsible for supporting the Strategic Account Management (SAM) and Regional Account Management (RAM) teams with targeted marketing campaigns. For all accounts under the manager’s purview, the manager will develop testimonials with customers to promote the WSMM brand and demand generation activities.

WHAT YOU'LL BE DOING:

Partner with EA leadership team to develop and execute marketing programs focused on driving brand preference and demand generation in existing as well as new EA customers.
Develop account-based content that clearly articulates WSMM value propositions, enabling EA sales to successfully position offerings and drive WSMM growth. Partner with marketing and other stakeholder teams to develop content/materials to support EA needs. Promote, and share effective content across the EA team.
Partner with SAM and RAM leadership teams to develop and execute marketing programs focused on driving brand preference and demand generation in existing as well as new EA customers.
Manage the creation and implementation of marketing campaigns across the various channels for the EA team as needed.
Work across departments and external agencies to develop specific client-facing marketing content.
Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly.
Develop and maintain budget and resources effectively to maximize return on investments

EDUCATION AND QUALIFICATIONS:

Required Education and Experience:

Bachelor’s Degree in Marketing, Product Marketing, Digital Marketing or Marketing Communications; 8+ yrs. experience in strategic marketing campaign and content development, execution, and optimization. Related industry experience desired.

Required Skills and Abilities:

Experience creating product/service-related content leveraging input from multiple stakeholders and other sources of insight
Experience partnering with business leadership to translate objectives into omni-channel account-based marketing campaigns that support brand and demand generation
Experience analyzing campaign and optimizing marketing to drive performance
Strong writing and content creation skills
Results oriented
Drive and desire to build a commercial (marketing, sales, sales enablement) career
Time management skills

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!