Senior Manager, Product Marketing

Date:  Mar 11, 2023

Phoenix, Arizona, US

Company:  WillScot | Mobile Mini
Req ID:  49062

WillScot (NASDAQ WSC) is the industry leader in providing storage solutions and modular workplace solutions to customers across North America. We serve ~50,000 customers with space solution needs daily, through a network of 100+ branch locations throughout North America.

Our legacy is rooted in product innovation, a reputation for exceptional customer service, effective management of business operations, and the ability to attract and retain the industry’s most talented staff and management team. Our values guide us to achieving our true potential and create an inclusive work environment which allows every person to thrive.


The Senior Manager Product Marketing will partner with the Commercial Product Management (PM) team to develop comprehensive campaigns in support of new product information (NPI) and/or ongoing GTM strategies related to Fleet and Essentials. This includes content for omni-channel marketing as well as sales enablement materials. The manager will also partner with the Enterprise Accounts team to prioritize and develop personalized campaigns to support key pursuits and engagement. This role will also lead marketing integration for mergers and acquisitions. Finally, this position will oversee the Field/Vertical marketing position, planning and execution. 

This position is available in Phoenix, AZ, and/or Baltimore, MD locations ONLY. 


  •  Partner with Product Management team to develop and execute marketing GTM planning and execution for all product introductions/refreshes along with updates to the existing portfolio. Partner with key stakeholders to deliver successful marketing programs focused on driving brand preference and demand generation in existing as well as new customer segments.
  • Contribute to executing growth and marketing strategies and product and individual market levels to help increase overall business revenue and EBITDA and adoption of the WSMM brand across customer base.
  • Develop content that clearly articulates WSMM value propositions, enabling sales to successfully position offerings and drive WSMM growth. Partner with Enterprise Accounts team to develop content/materials to support customer needs.  Share effective content across the commercial team. 
  • Work across departments and external agencies to develop specific client-facing marketing content.
  • Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly.
  • Develop and maintain project plans and budgets.


Required Education and Experience: 

  • Bachelor’s Degree in Marketing, Product Marketing, Digital Marketing or Marketing Communications;
  • 8-10 yrs. experience in strategic content development as well as marketing campaign development, execution, and optimization. Related industry experience desired. 


Required Skills and Abilities: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career; Time management skills;
  • Experience creating product/service related content leveraging input from multiple stakeholders and other sources of insight.
  • Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation;
  • Experience analyzing campaign and optimizing marketing to drive performance;
  • Strong writing and content creation skills.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.


WillScot Mobile Mini is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. WillScot Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.


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