Sr Manager, Product Marketing

Date:  Mar 26, 2024

Phoenix, AZ, US, 85008

Company:  WillScot | Mobile Mini
Req ID:  51305

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.  We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.


Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.  Build your future with us!


The Marketing Product Senior Manager will partner with the Commercial Product Management (PM) team to develop comprehensive campaigns in support of new product and/or ongoing GTM strategies related to our space solutions product portfolio. This includes content for omni-channel marketing as well as sales enablement materials. This role will also be a lead for marketing integration for mergers and acquisitions.   


  • Partner with PM team to develop and execute marketing GTM planning and execution for all product introductions/refreshes along with updates to the existing portfolio to drive awareness and adoption
  • This includes annual planning at a quarterly cadence in partnership with the PM team and weekly program management
  • Collaborate with marketing team, external partners and PM team on product branding, commercial facing messaging, collateral development, marketing launch plans, and demand generation tactics
  • In partnership with Strategy team, support mergers and acquisitions by planning and execution of marketing playbook (transition planning for brand and commercial activities/channels, customer communications, inclusion in company channels, demand generation cutover, etc)
  • Represent marketing on weekly internal status calls, and coordinate across functions and with sellers on plans and materials.  
  • Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly
  • Develop and maintain project plans, budgets and reporting
  • Manage and develop direct report


Required Education and Experience: 

  • Bachelor’s Degree in Marketing, Product Marketing, Digital Marketing or Marketing Communications 
  • 8-10 yrs. experience in marketing campaign and strategic content development, execution, and optimization. Related industry experience desired
  • Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career
  • Time management skills
  • Experience creating product/service related content leveraging input from multiple stakeholders and other sources of insight
  • Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation
  • Experience analyzing campaign and optimizing marketing to drive performance
  • Strong writing and content creation skills

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.  The more inclusive we are, the stronger we will be!


Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

Nearest Major Market: Phoenix

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