Sr. Director, Digital Experience

Date:  Mar 29, 2024

Phoenix, AZ, US, 85008

Company:  WillScot | Mobile Mini
Req ID:  51213

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.  We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.


Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.  Build your future with us!


Digital Experience Senior Director is a strategic leader responsible for overseeing and enhancing the overall digital experience that Willscot provides to its customers and employees. This leader serves as a digital evangelist for the organization and will drive organizational alignment on digital capabilities that will reduce customer friction and enhance the customer experience. The primary goal is to ensure that digital interactions, whether through websites, apps, or other online platforms, align with the organization's objectives and deliver a positive and seamless experience for users. This role involves a combination of strategic thinking, user experience design, digital product design, technology implementation, and driving digital adoption with employees and customers. This leader will collaborate with various departments, including IT, commercial sales, marketing, customer service, finance, product, and operations to ensure our digital vision and solutions align with overall business goals.


Strategy and Roadmap Development: Developing a comprehensive digital experience strategy and building a multi-year digital platform roadmap aligned with the organization's goals and objectives
User Experience (UX) Design: Collaborating with UX designers to create intuitive and user-friendly interfaces that meet the needs and preferences of the target audience
User Feedback and Testing: Implementing processes for collecting user feedback and conducting usability testing to identify areas for improvement and optimization
Performance Monitoring: Monitoring and optimizing the performance of digital platforms to ensure they meet speed, reliability, and security standards
Technology Integration: Overseeing the integration of technology solutions that enhance the digital experience, such as content management systems, e-commerce platforms, customer portal and app and other operational digital solutions that will drive consistency in experience and operational efficiencies. Overseeing GSIs or other software product development vendors engaged in the effort
Data Analysis: Utilizing analytics tools to gather and analyze data related to user behavior, performance metrics, and other relevant KPIs to make informed decisions for continuous improvement
Drive data-driven decision making within the function
Cross-Functional Collaboration: Working closely with IT, commercial sales, marketing, customer service, finance, product, and operations to understand requirements and get stakeholder buy-in around digital roadmap and solutions
Innovation and Emerging Trends: Staying informed about industry trends, emerging technologies, and innovative digital strategies to keep the organization ahead of the curve


Bachelor's degree in computer science, business, finance, economics, or a related field. Advanced degree (MBA) preferred
15+ years of progressive experience in digital product development involving web, app or other platforms such as eCommerce or related roles
Experience launching B2B eCommerce platforms , Next Best Action solutions and other AI/ML driven digital solutions highly desired
Tech-savvy business strategist who has developed and deployed digital solutions on SAP and Salesforce and leveraged snowflake data warehouse or other comparable tech stack
Track-record of managing and working with in-house software development teams as well as a variety of software development vendors, developing scope of work and deliverables and owning outcomes
Analytical Skills:
Strong analytical and quantitative skills, with the ability to interpret complex data. Data science mastery a plus 
Financial Acumen:
Ability to put together compelling business cases for digital transformation that garner executive support and championship for digital initiatives
Communication Skills:
Excellent communication and presentation skills. This individual needs to clearly and concisely articulate our digital vision, roadmap and customer/employee benefits
Negotiation Skills:
Proven ability to negotiate and influence strategic decisions
Leadership Abilities:
Demonstrated leadership skills with the ability to lead and motivate a team
Ability to collaborate with key leaders in a variety of functions to drive organization alignment and commitment to digital platforms
Ability to adapt to changing market conditions and business needs
Personal Attributes:
Results Oriented, self-starter with high energy who is able to balance multiple priorities and work with ambiguity 
Healthy “Customer Obsession” focused on understanding needs and painpoints and developing elegant digital solutions

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.


WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.  The more inclusive we are, the stronger we will be!

Nearest Major Market: Phoenix

Job Segment: User Experience, Testing, Computer Science, Outside Sales, Data Warehouse, Technology, Sales