Sr. Marketing Specialist, Field & Vertical Markets

Date: Apr 11, 2024

Location:

Phoenix, AZ, US, 85008

Company: WillScot | Mobile Mini

Req ID: 51377

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative ﬂexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here. Build your future with us!

ABOUT THE JOB:

The Marketing Senior Specialist will partner with the Enterprise Account (EA) team to develop targeted campaigns that support business development, sales velocity and account expansion across the Enterprise Account portfolio. The senior specialist will collaborate with EA leadership to prioritize accounts for engagement, develop plans and content for omni-channel account based marketing, execute and optimize tactics and report on KPIs. The position is also responsible for developing customer case studies with EA customers to promote the WSMM brand and demand generation activities.

WHAT YOU'LL BE DOING:

Partner with EA team to develop and execute marketing programs focused on driving brand preference and demand generation in existing as well as new EA customers.
Develop content that clearly articulates WSMM value propositions, enabling EA sales to successfully position offerings and drive WSMM growth. Partner with marketing and other stakeholder teams to develop content/materials to support EA needs. Share effective content across the EA team.
Work across departments and external agencies to develop specific client-facing marketing content.
Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly.
Develop and maintain budget.

EDUCATION AND QUALIFICATIONS:

Required Education and Experience:

Bachelor’s Degree in Marketing, Product Marketing, Digital Marketing or Marketing Communications; 5-8 yrs. experience in strategic content development as well as marketing campaign development, execution, and optimization. Related industry experience desired.

Required Skills and Abilities:

Results oriented; drive and desire to build a commercial (marketing, sales, sales enablement) career; Time management skills; Experience creating product/service related content leveraging input from multiple stakeholders and other sources of insight. Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation; Experience analyzing campaign and optimizing marketing to drive performance; Strong writing and content creation skills.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!