Sr. Marketing Specialist, Performance Media

Date:  Apr 2, 2024

Phoenix, AZ, US, 85008 Harmans, MD, US, 21077

Company:  WillScot | Mobile Mini
Req ID:  51227

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.  We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.


Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.  Build your future with us!



The Sr. Performance Media Specialist will be responsible for developing and executing comprehensive performance media strategies to support brand and demand objectives. This role requires expertise in managing large-scale digital marketing campaigns across various channels, including paid search, display, sponsored content, and OTT/CTV video. Collaboration with cross-functional teams and agency partners is essential to ensure the success of our integrated marketing efforts.


If you are a strategic thinker with a passion for driving impactful digital marketing campaigns, we encourage you to explore a chance to come build with us!



Strategic Planning and Execution:

  • Collaborating with marketing leadership to develop annual performance media strategies aligned with brand and demand KPIs.
  • Planning, executing, optimizing, and reporting on performance media campaigns across multiple channels.
  • Managing paid media advertising budget effectively, optimizing allocation to maximize ROI.
  • Stay informed about market trends, competitive landscape, and industry insights to identify new performance media opportunities.
  • Evaluating and incorporating digital and offline media into integrated media approaches to reach target audiences.


Cross-Functional Collaboration:

  • Close collaboration with agency partners to execute and optimize media plans, ensuring alignment with strategic objectives.
  • Design and activation of media campaign materials and reports in collaboration with marketing teams.
  • Utilization of  account based marketing (ABM) strategies and activation techniques where applicable.


Data Analysis and Reporting:

  • Utilizing Excel for data analysis and reporting, including VLOOKUPs and Pivot tables.
  • Implementation of audience-sizing, data appending, targeting, and performance projection strategies.



  • Proficiency with multiple digital paid media management platforms (e.g., Google, Microsoft).
  • Experience in planning and delivering programmatic campaigns, paid social campaigns, and managing video advertising campaigns (OTT/CTV).
  • Familiarity with tagging and reporting protocols, including Google Tag Manager, UTMs, and Google Analytics.
  • Strong analytical skills and ability to evaluate and incorporate data into strategic decision-making.
  • Bachelor’s Degree in Marketing, Advertising, Digital Marketing, or Marketing Communications.
  • Minimum of 5 years of hands-on experience in planning, executing, optimizing, and reporting on results-driven digital campaigns.
  • Ad platform certification preferred (e.g., Google Ads certification).

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.  The more inclusive we are, the stronger we will be!

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

Nearest Major Market: Phoenix